I help software-as-a-service (SaaS) companies acquire and retain customers.


I've helped younger firms put a solid foundation in place to acquire customers, and I've worked with more established firms that need to close gaps and eliminate bottlenecks in their current process. By sharing my SaaS marketing expertise, I help these companies steer around errors and get the most from their marketing investment.

My engagements with clients usually involve at least one of three elements that are essential to an effective marketing effort:  market analysis & positioning, a customer acquisition plan, and marketing materials. 

I'd be happy to talk with you to see how I could help with your particular SaaS marketing challenges.

Market Analysis & Positioning

Understand your customers and speak directly to their needs.


Customer Acquisition Planning

Build an efficient customer acquisition machine.

Marketing Materials

 Get the attention of your customers with marketing materials that drive action.

Only urgent problems require solutions

Until your prospective customer sees that they have a problem - and it’s an urgent problem that’s hurting their business every day that it’s not fixed - they’re not interested in your solution. Marketing needs to make the problem a top priority. Until it’s a priority problem, there’s no opportunity to sell a solution.