I help software-as-a-service (SaaS) companies

acquire and retain customers.


All of the companies I work with are eager to attract new customers and hold onto them.  They need an effective marketing process in place for their SaaS business to succeed.

Most of them already have a solution in the market and and many have attracted some early customers.  And now they're eager to grow more quickly.

But their marketing activities aren't delivering that growth. 

Replace "random acts of marketing" with a plan

The hodge-podge of marketing programs they're spending time money on- a website, an occasional blog post, a few events, maybe an email campaign - isn't working.  It's full of gaps or bottlenecks. 

Prospective customers are stuck or leaking out of the pipeline... or never getting into the pipeline at all.

Three essential elements I deliver

Through years of working with SaaS companies, I've seen most of the challenges up close, and I know how to fix them.  I design a well-structured process that works more efficiently to acquire and retain customers.

In my engagements with clients, I deliver three elements that are essential to an effective marketing effort: 

1. Messages, value proposition & positioning:  a concise description of who should buy your solution and why

2. A customer acquisition plan: an end-to-end plan to acquire and retain customers

3. Marketing materials: papers, blog posts, and other items that compel your prospective customers to act.

I'd be happy to talk with you to see how I could help with your particular SaaS marketing challenges.  Give me a call or drop me a note

Value Proposition & Positioning

Understand your customers' challenges and speak directly to their needs.


Customer Acquisition Planning

Build an efficient, end-to-end customer acquisition machine that fits your resources.

Marketing Materials

 Get the attention of your customers with marketing materials that drive action.

Only urgent problems require solutions

Until your prospective customer sees that they have a problem - and it’s an urgent problem that’s hurting their business every day that it’s not fixed - they’re not interested in your solution. Marketing needs to make the problem a top priority. Until it’s a priority problem, there’s no opportunity to sell a solution.