I help software-as-a-service (SaaS) companies acquire and retain customers.

 

Most of the companies I work with are eager to find customers and hold onto them.  They need an effective process in place for their SaaS business to succeed.

Some are newer companies just launching a SaaS solution.  They need a coherent plan to generate leads and win new business.  And the plan needs to meetthe special challenges of marketing a SaaS solution.  I've learned from personal experience that marketing a SaaS solution is not the same as marketing a traditional, licensed application.

Other companies I've worked with already have a solution in the market and they've attracted some early customers.  But their customer acquisition process isn't well-structured.  It's a hodge-podge of marketing activities, full of gaps or bottlenecks. They need a process that works more efficiently.

I help companies that find themselves in either of these situations.

Through years of working with SaaS companies, I've seen most of the challenges up close, and I know how to fix them. I can help companies steer around mistakes and get the most from their marketing investment.    

My engagements with clients usually involve at least one of three elements that are essential to an effective marketing effort:  market analysis & positioning, a customer acquisition plan, and marketing materials. 

I'd be happy to talk with you to see how I could help with your particular SaaS marketing challenges.  Give me a call or drop me a note


Market Analysis & Positioning

Understand your customers and speak directly to their needs.

 

Customer Acquisition Planning

Build an efficient customer acquisition machine.

Marketing Materials

 Get the attention of your customers with marketing materials that drive action.


Only urgent problems require solutions

Until your prospective customer sees that they have a problem - and it’s an urgent problem that’s hurting their business every day that it’s not fixed - they’re not interested in your solution. Marketing needs to make the problem a top priority. Until it’s a priority problem, there’s no opportunity to sell a solution.