Our clients
SaaS Marketing Strategy Advisors
deliver value to all companies offering SaaS solutions for enterprises:
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Newly-established
companies just bringing a SaaS solution to the enterprise market
that need guidance in designing and implementing effective marketing
Established
companies offering a SaaS solution that require a thorough
assessment of their marketing programs to ensure they are optimized for
the SaaS market
Client benefits
With
our help,
our clients design and execute more effective sales and marketing
programs, put in place more efficient processes, and achieve positive
business results:
- Higher revenue through accelerated sales cycles and higher close rates
- Lower costs through more effective customer acquisition
- Lower risk through higher customer renewals
- Higher revenue through more effective partners
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| Peter helped Constant Contact launch a new product set and expand our presence in a key market segment. He contributed fresh ideas and well-considered plans, and he worked effectively with our marketing and sales team to execute on the plans.
Nancie Freitas
V.P. and Chief Marketing Officer
Constant Contact
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"Buildium originally engaged SaaS Marketing Strategy Advisors to help us formulate a marketing plan to reach our aggressive customer acquisition and retention goals for 2011. Peter first familiarized himself with our market and thoroughly reviewed our sales and marketing processes. He then engaged our customers through a series of interviews aimed at sharpening our messaging. His subsequent report was focused on our goals, designed to fit our budget, and offered practical recommendations for us to act on.
Peter is now working with Buildium on an on-going basis, where he acts as an expert resource to our marketing department. He is always accessible, level-headed, and has been a great sounding board for us."
Geoff Roberts
Marketing Manager,
Buildium property management software
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| "I have had the privilege of working with Peter Cohen on three different occasions now, and each time I see Peter bringing tremendous value in many different ways. We initially worked together at Lotus, where he was responsible for the PR for a critical product launch. A few years later he was a member of my leadership team at Authoria, where he was VP Product Marketing and an important architect of our messaging and sales training.
Now, here at ATG, Peter is a key strategic consulting resource to deliver marketing content and sales tools such as a new sales proposal template and white papers to drive lead generation for a new target industry. Peter is unique in his ability to bring both a business view and a clear perspective of the customer need. He quickly grasps what is needed and always delivers this at an extremely high quality level ahead of schedule."
Nina McIntyre
Formerly SVP Marketing, Chief Marketing Officer
ATG
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"We worked with SaaS Marketing Strategy Advisors to build a multimedia presentation to attract more trial users without adding more sales people. Peter quickly understood our target customer and focused on addressing their most urgent needs. He managed the overall project, brought in specialized resources when they were needed, and delivered on time and on budget."
Liz Cobb
Formerly General Manager, SMB
Xactly Corp.
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"The market analysis and message development conducted by SaaS Marketing Strategy Advisors has helped Experience to expand its target market and grow revenues. Peter quickly came up to speed on our solution and market, drew value insights from interviews and surveys with customers, and distilled them into specific recommendations that we could act on."
Janet Sun
Vice President, Marketing
Experience Inc.
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