What we do
SaaS Marketing Strategy Advisors provide expert guidance to companies selling software-as-a-service (SaaS) solutions to enterprises. Specifically we help companies to:
- Attract qualified prospects more cost-effectively
- Convert more prospects into customers
- Close sales more quickly
- Retain more customers
We help you address the unique challenges of marketing SaaS solutions to enterprises:
- Identify common marketing hazards and steer you around them
- Develop compelling value propositions to each audience, including IT, CFO's and current customers
- Build a cost-effective customer acquisition process
- Raise your visibility and credibility in the market
- Extend your marketing effort throughout the entire sales process from initial engagement through to renewal
- Deliver accurate and timely sales enablement tools that are in sync with frequent product enhancements
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Client benefits
With our help, our clients build more effective sales and marketing programs and processes and achieve positive business results:
- Higher revenue through accelerated sales cycles and improved close rates
- Lower costs through more cost-effective customer acquisition
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Lower risk through higher customer renewals
- Higher revenue through more effective partners
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Our clients
SaaS Marketing Strategy Advisors deliver value to all companies offering SaaS solutions for enterprises:
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Newly-established companies just bringing a SaaS solution to the enterprise market that need guidance in designing and implementing effective marketing
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Established companies offering a SaaS solution that require a thorough assessment of their marketing programs to ensure they are optimized for the SaaS market
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Established companies adding a SaaS solution to their existing on-premise offerings and that require help modifying their marketing efforts to meet the unique challenges of the SaaS market.
Companies offering a platform of cloud computing services that are looking to build and retain a community of successful partners that build SaaS applications on top of that platform.
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Contact SaaS Marketing Strategy Advisors
For help with your marketing challenges, contact us at:
781-801-3397 or peter.cohen@saasmarketingstrategy.com
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SaaS Marketing Strategy Advisors provides marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions to enterprises. To succeed, SaaS providers need to fit their marketing and sales practices to fit the SaaS business model.
The software-as-a-service model, and the underlying cloud computing infrastructure, offers customers certain advantages over traditional on-premise applications: lower initial capital expense, faster deployment, and easier maintenance and upgrades. These advantages account for the rapid growth of the SaaS market and the growing adoption of SaaS solutions for enterprise applications.
Companies selling SaaS solutions, however, need a marketing and sales strategy that fits this SaaS market. They need to articulate appropriate messages and value propositions, target a broader audience, and establish a marketing and sales process that fits the SaaS model. SaaS Marketing Strategy Advisors offers companies services that help them navigate the unique challenges of selling software-as-a-service applications to enterprises.
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