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Helping SaaS companies to acquire and retain business customers

How SaaS Marketing Strategy Advisors is different

SaaS experts:  SaaS Marketing Strategy Advisors specialize in supporting software-as-a-service (SaaS) solution providers.  Based on our experience, we understand the unique challenges of marketing SaaS solutions.  As the publisher of "Practical Advice on SaaS Marketing" and frequent speaker on the topic, we are widely recognized for our SaaS marketing expertise.

Strategic focus:  We bring a strategic focus to your customer acquisition challenges.  Before we begin implementing tactical remedies - PR, search engine optimization, inbound marketing, etc.- we put in place a solid foundation.  We develop a compelling value proposition that specifically targets your prospective customers, and then we design a comprehensive strategy that uses the most appropriate implementation tactics.

Practical advice:  We have been in executive marketing roles within SaaS providers and understand the need for practical advice.  We provide prioritized recommendations that fit within our clients' budgets and have quantifiable impact.


 
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