Helping SaaS companies to acquire and retain business customers
Secrecy is over-rated
In past software models, putting new features under wraps to keep the competition in the dark was often an accepted strategy. But as Peter Cohen notes in this short video, when it comes to SaaS,
it’s unnecessary to shroud your operation with a cloak. In fact, sharing them with your customers and prospects is a good thing.
A Free Trial is NOT a Marketing Strategy
A free trial can be an effective part of a marketing strategy, but it cannot stand alone. For one thing, "free" may not have much value to your target audience. Second, a free trial can't do all the marketing work without support of other programs.
In this interview with OpenView Labs, Peter Cohen, managing partner at SaaS Marketing Strategy Advisors Peter Cohen explains why a free trial, by itself, is unlikely to be successful.
There is no marketing magic bullet
SaaS companies, whose success depends upon cost-effective marketing for acquiring and retaining customers, shouldn't search for a single, magical marketing tactic. For one, a marketing tactic that works for one company might not work for yours. Second, what worked yesterday might not work today.
In this interview with Openview Labs, Peter Cohen of SaaS Marketing Strategy Advisors, discusses the fallacy of searching for the "marketing magic bullet" and proposes a more useful approach.
Is a Software as a Service (SaaS) model right for your organization?
Peter Cohen, Managing Partner with SaaS Marketing Strategy Advisors,
discusses the reasons to (and not to) transition your product to
SaaS, with details on some of the agile marketing and social media strategies
to consider.
The Ten Essentials of Software-as-a-Service Solution Marketing
This article describes the unique challenges of marketing a software-as-a-service (SaaS) solution and how it requires a strategy that is fundamentally different from marketing an on-premise solution.
This single page outlines the key differences between SaaS marketing and on-premise marketing: Different messages, different audiences, different processes.
In this interview with OpenView Labs, Peter Cohen of SaaS Marketing Strategy Advisors discusses common pitfalls SaaS marketers encounter and how to navigate around them. Take a listen and be sure to avoid these common
mistakes.
Marketing software-as-a-service (SaaS) applications can be
deceptive. But don’t be fooled. Though the goals
and tactics may be similar to marketing on-premise solutions, the strategy for marketing SaaS solution is different. Not recognizing these strategic
differences – in audiences, messages, and processes – can easily trip you up.
