SaaS Marketing Strategy Advisors provide expert guidance to companies selling software-as-a-service solutions to enterprises.
We help you address key challenges of marketing SaaS solutions to enterprises:
- Deliver compelling value propositions to each audience, including IT, CFO's and current customers
- Extend your marketing effort throughout the entire sales process from initial engagement through to renewal
- Ensure that your customer acquisition programs are cost-effective
- Keep marketing deliverables in sync with frequent product enhancements
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Client benefits
With our help, our clients build more effective sales and marketing programs and processes and achieve positive business results:
- Higher revenue through accelerated sales cycles and improved close rates
- Lower costs through more cost-effective customer acquisition
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Lower risk through higher customer renewals
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SaaS Marketing Essentials Workshoptm, SaaS Marketing Strategy Blueprinttm, and SaaS Marketing Strategy Audittm
- The SaaS Marketing Essentials Workshoptm identifies the unique challenges of marketing a SaaS solution to enterprises and provides your marketing professionals with guidance on how to avoid common hazards
- The SaaS Marketing Strategy Blueprinttm helps SaaS solution providers prepare an effective marketing plan that generates & cultivates leads, builds market visibility, and provides useful sales enablement tools.
- The SaaS Marketing Strategy Audit tm is a comprehensive assessment of your company’s current marketing activities to determine their suitability for the unique requirements of the SaaS market.
Each of these programs will equip marketers with actionable recommendations for immediate impact and a strategic blueprint for long-term success.
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Our clients
SaaS Marketing Strategy Advisors deliver value to all companies offering SaaS solutions for enterprises:
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Contact SaaS Marketing Strategy Advisors
For help with your marketing challenges, contact us at:
781-801-3397 or peter.cohen@saasmarketingstrategy.com
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"Practical Advice on SaaS Marketing" Newsletter
We invite you to subscribe to the SaaS Marketing Strategy Advisors newsletter, "Practical Advice on SaaS Marketing." Delivered monthly, it includes useful insights into building and executing a successful marketing program for SaaS solutions to enterprises.
We use the mailing list only for delivering the newsletter. We don't share it or sell it to others, and you can easily unsubscribe at any time.
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SaaS Marketing Strategy Advisors provides marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions to enterprises. To succeed, SaaS providers need to fit their marketing and sales practices to fit the SaaS business model.
The software-as-a-service model, and the underlying cloud computing infrastructure, offers customers certain advantages over traditional on-premise applications: lower initial capital expense, faster deployment, and easier maintenance and upgrades. These advantages account for the rapid growth of the SaaS market and the growing adoption of SaaS solutions for enterprise applications.
Companies selling SaaS solutions, however, need a marketing and sales strategy that fits this SaaS market. They need to articulate appropriate messages and value propositions, target a broader audience, and establish a marketing and sales process that fits the SaaS model. SaaS Marketing Strategy Advisors offers companies services that help them navigate the unique challenges of selling software-as-a-service applications to enterprises.
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