Helping SaaS companies to acquire and retain business customers
The SaaS Marketing Essentials Workshoptm This half-day workshop identifies the unique challenges of marketing a SaaS solution to enterprises and provides marketing professionals with guidance on how to avoid common hazards. It is valuable to companies that are preparing to introduce a SaaS solution to the market for the first time or for those companies who need to enhance the effectiveness of their existing program.
As a result of their participation in this workshop, marketing professionals will be equipped to:
Develop a compelling value proposition that describes the full value of their SaaS solution
Win the support and confidence of IT professionals involved in the purchase decision
Make the buying process easier for the customer
Improve renewals and reduce customer churn
Accelerate the sales cycle
Enhance the cost-effectiveness of marketing programs
This workshop consists of a presentation, hands-on guidance on specific tools and resources, discussion of sample documents, and extensive illustration of the concepts in action.
The SaaS Marketing Essentials Webinartm
An abbreviated version of the SaaS Marketing Essentials Workshoptm, this webinar provides a useful introduction to the basic concepts of SaaS marketing. It identifies the most common challenges and presents strategies to navigate around them.
The SaaS Marketing Essentials Webinartm is effective in educating a large group of marketers within a single company or within a community of partners.