What we do
SaaS Marketing Strategy Advisors helps software-as-a-service (SaaS) companies acquire and retain customers. Much of what worked in marketing traditional, on-premise applications won't work with SaaS solutions. We are experts in the unique challenges of marketing SaaS solutions to businesses.
We provide our clients with actionable recommendations in three areas:
- Present a compelling value proposition: We help you articulate precisely what problem your product solves and why someone should pay you money for it. We ensure that your value proposition is targeted to each of the decision-makers involved in evaluating your solution, including IT, procurement, and existing customers.
- Generate qualified leads and nurture them into paying customers: We help establish a process to build visibility, generate and nurture qualified leads, and accelerate sales. We ensure that this customer acquisition process is cost-effective and fits the SaaS business model.
- Retain existing customers: We help our clients reduce attrition by improving their communications to existing customers. The result is faster growth and lower customer acquisition costs.
How our clients benefit
Our clients save time, money and aggravation in building a cost-effective customer acquisition machine. They benefit from the advice, recommendations and hands-on assistance from an experienced guide in navigating the unique challenges of marketing a SaaS solution to enterprises.
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Learn more about how we can help you
To learn more about how SaaS Marketing Strategy Advisors can help your company, please contact us at:
781-801-3397 or peter.cohen@saasmarketingstrategy.com
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SaaS Marketing Strategy Advisors provides marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions to enterprises. To succeed, SaaS providers need to fit their marketing and sales practices to fit the SaaS business model.
The software-as-a-service model, and the underlying cloud computing infrastructure, offers customers certain advantages over traditional on-premise applications: lower initial capital expense, faster deployment, and easier maintenance and upgrades. These advantages account for the rapid growth of the SaaS market and the growing adoption of SaaS solutions for enterprise applications.
Companies selling SaaS solutions, however, need a marketing and sales strategy that fits this SaaS market. They need to articulate appropriate messages and value propositions, target a broader audience, and establish a marketing and sales process that fits the SaaS model. SaaS Marketing Strategy Advisors offers companies services that help them navigate the unique challenges of selling software-as-a-service applications to enterprises.
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