The SaaS Marketing Essentials Workshoptm
This half-day workshop identifies the unique challenges of marketing a SaaS solution to enterprises and provides marketing professionals with guidance on how to avoid common hazards. It is valuable to companies that are preparing to introduce a SaaS solution to the market for the first time or for those companies who need to enhance the effectiveness of their existing program.
As a result of their participation in this workshop, marketing professionals will be equipped to:
- Develop a compelling value proposition that describes the full value of their SaaS solution
- Win the support and confidence of IT professionals involved in the purchase decision
- Make the buying process easier for the customer
- Improve renewals and reduce customer churn
- Accelerate the sales cycle
- Enhance the cost-effectiveness of marketing programs
This workshop consists of a presentation, hands-on guidance on specific tools and resources, discussion of sample documents, and extensive illustration of the concepts in action.
An abbreviated version of the SaaS Marketing Essentials Workshoptm is presented in a webinar format, which is a useful introduction to the basic concepts.
|
The SaaS Marketing Strategy Blueprinttm
The SaaS Marketing Strategy Blueprinttm is designed for software-as-a-service (SaaS) solution providers that need guidance in building an effective marketing plan. We work with your team to prepare a blueprint with actionable recommendations on how to achieve key marketing objectives.
- Generate and cultivate leads
- Build visibility in the market
- Provide sales enablement resources
The SaaS Marketing Strategy Blueprinttm provides the essential elements required to successfully launch and market your solution:
- Clearly defined marketing objectives
- Compelling messages and value propositions directed to each of the key influencers involved in the evaluation and purchase process
- A schedule of cost-effective programs to generate and cultivate prospective customer leads, and a set of metrics to assess performance of the programs
- A list of essential sales enablement tools required to improve win rates and accelerate the sales process
- A budget required to execute the plan
- Recommendations for experts with particular tactical expertise (web design, PR, collateral, SEO, etc.)
The SaaS Marketing Strategy Blueprinttm is developed through working sessions with the appropriate people within your company in order to understand your product, your market, and your marketing and sales objectives. The result is a fully-developed marketing plan designed to fit your particular needs and resources.
The SaaS Marketing Strategy Blueprinttm can be followed by an on-going engagement to guide the implementation of the plan.
|
|
The SaaS Marketing Strategy Audittm
This comprehensive assessment is designed for software-as-a-service (SaaS) solution providers who are already actively marketing their solution, but need help to improve the effectiveness of their marketing efforts.
Working with SaaS Marketing Strategy Advisors, you get the benefit of our outside perspective, decades of experience marketing technology solutions to business, and our expertise in overcoming the particular challenges of marketing a SaaS solution.
The SaaS Marketing Strategy Audit tm delivers a prioritized list of actionable recommendations that can yield immediate impact and sustained success:
- Assessment of your messages and value proposition to ensure they target all influencers in the purchase process
- Diagnosis of your lead generation & cultivation programs to optimize their cost-effectiveness
- Evaluation of your activities to build market visibility
- Assessment of your sales enablement tools to improve their value to the sales force
- Benchmarking of your marketing program relative to other SaaS solution providers
The SaaS Marketing Strategy Audit is prepared following working sessions with the appropriate people within your company and a thorough review of all relevant plans, sales collateral, web site content, presentations and other material. The result is a more effective marketing plan, optimized to meet your particular objectives.
The SaaS Marketing Strategy Audit can be followed by an on-going engagement to guide the implementation of the plan.
|
|